Most companies don't have an effort problem. They have a clarity problem. I help founders and businesses find the gaps, fix the positioning, and focus on what actually drives growth.
Every engagement starts by finding out what is working and what is wasting time and money. Then we cut the wasted motion and align your team to execute faster. Engagements are delivered through Ironwood Strategic Advisors.
A full review of your profiles, content, posting rhythm, and engagement, with a plain-English report on what to keep, cut, and start.
Traffic but no sales? I walk your store like a customer and find the leaks in your product pages, pricing, trust signals, and checkout.
Your site should turn visitors into calls, bookings, or buyers. I review your message, layout, speed, and calls to action so it does.
A senior strategy partner for founders, businesses, and family offices that want sharper direction. I have worked with and advised several family offices, and I take on a small number of advisory clients at a time.
Direct time with me on your business, your brand, or your personal content. Bring the problem, leave with a plan.
Jon's consulting work lives under one roof. Start with a free score, then go as deep as your business needs.
Jon's full-service consulting firm. Strategy, marketing, and growth for founders, business owners, and family offices, delivered by someone who has built and run the companies himself.
A 0 to 100 rating of your business's full digital presence across six areas: website and store, messaging, branding, social media, content, and reputation.
Critical 0–39 · Weak 40–59 · Adequate 60–74 · Strong 75–89 · Exceptional 90–100
We look at your channels, store, or site together and I dig into the numbers behind them. You get an official Ironwood Index score from 0 to 100.
You get a short, ranked list of fixes, starting with the ones that will make you money fastest.
Run it yourself with the playbook, or keep me on to guide your team and keep you on track.
Jon Willis has spent two and a half decades as a founder, operator, and repeat CEO. He understands social media from both sides: as an insider building the platforms creators publish on, and as a creator who has grown an audience on them. The pages he personally manages and oversees average more than 60 million views a month.
Jon is a co-founder of Sovren Technologies, based in Plano, Texas, the parent company of Parler Social. He has helped build a wholly owned, full-stack alternative to Big Tech, from consumer apps to the cloud, payments, and CDN infrastructure they run on. He is also co-founder of the Sovren Network and Optio blockchains, both fully integrated into the Sovren ecosystem.
His career started in commercial real estate at 18, at his family's office firm in Arizona. He assisted in more than $1.5 billion in commercial transactions and developments, including representing a family office in the $701 million sale of more than 200 commercial properties in Phoenix. As one of Arizona's top real estate instructors, he trained more than 60,000 agents over ten years. He has also worked with and advised several family offices.
Jon lives in Mesa, Arizona with his wife and four children. When he is not working, he is on the golf course or watching his kids succeed.
Jon is a national speaker whose television, radio, and conference appearances have reached tens of millions of people. A single speech at CPAC alone reached more than 3 million. He is also available for podcasts and advisory or board seats.
Company news, strategy, and what Jon is building right now.
Pick the Jon you want in your feed. Each channel runs on Facebook, Instagram, and TikTok.
Observational comedy about everyday life. The main channel.
Strategy, entrepreneurship, and lessons from building companies.
Blockchain and crypto from a co-founder of two chains.
Political commentary with an observational comedy edge.
Straight talk on strategy, social media, real estate, and building companies.
Posting every day and sales still aren't moving? Check your business against these five warning signs.
Read articleFounders take the least money and give up the most lifestyle. Here is why that is the job, and how to sacrifice without burning out.
Read articlePlatforms now run on interests, not friendships. Here is why multi-niche brands should split into separate accounts, and how to make it work.
Read articleJon takes on a limited number of advisory and consulting engagements. Tell him a little about your business and what you want to fix. He reads every message personally.
Click below to open your email with Jon's address and a subject line ready to go. Add a few lines about your business and send.
Jon replies personally, usually within one business day.